Mitchell Spinelli, founder of Acid Rain, discusses how he got the company started."I started Acid Rain in 1997. At that time, it was cutting edge. But when things started changing two years ago, Rain became antiquated. For a long time, if you put a pretty girl on the cover, you got a winner. Before the Internet, people didn't pay much attention to what was inside. I had good-looking covers with girls such as Tera Patrick, Brianna Banks, Mary Carey... That was good enough. But about three years ago, I saw my numbers started to fall.
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